TOMORROW NOW – WHEN DESIGN MEETS SCIENCE FICTION MUDAM CURATED BY ALEXANDRA MIDAL AND BJÖRN DAHLSTRÖM
MUSEE D’ART MODERNE GRAND-DUC JEAN LUXEMBOURG
MAY 25, 2007–SEPTEMBER 24, 2007
EXHIBITION DESIGN: MATHIEU LEHANNEUR

FROZEN45’’
REMEMBER, TIME IS PERCEIVED FULLY WHEN IT IS ‘FROZEN’
45 minutes time-freezer

a unisex product by :mentalKLINIK to use at MUDAM to freeze the time of your face  and trap your face in time as a sculpture.
Frozen45˝ is tomorrow’s treatment envisioned by :mentalKLINIK for freezing the time of the skin

Both skin and time are problems of lines. Skin has its own time. :mentalKLINIK recommends you to ‘freeze’ the time today before your skin gets traces of tomorrow. :mentalKLİNİK has developed a special treatment , which allows you to take with you your face of today into the anticipated future. Developed particularly for this facial treatment, the-state-of-the-art time-freezing product contains extracts of the ‘frozen’ time manufactured biotechnologically for your skin. When applied onto your skin, this time-preventive and refreshing treatment activates the sense of time within the pore of your skin.

Frozen45” by :mentalKLINIK forecasts how people will shape their own bodies, becoming both the ultimate consumer and the item consumed in the coming age of “Biot”s - entities which are both object and person, both the shaper and the thing shaped -. The cosmetics industry already uses the methods and the language of a “Biot” technosociety. Frozen45” is an envisioned treatment of tomorrow freezing the time of the skin. Invisible in its application, it attains its visibility in the absorption process by the Biot transformation. The visitors getting the in-museum Frozen45” treatment, allow their bodies to participate in the economy of the museum. Their faces become invisible sculptures in the museum forever, also forecasting how when the boundary between objects and humans disappear, museums might exhibit “Biot”s.