We think that the relations between things and humans are exhausted; locked in a world where everything is predetermined with all the details. Experiences of today are transformed into statistics for a future-time. Their medians are calculated while all errors and surprises are left out. Human life is condensed into durational data. Therefore no longer the same dynamic between the object and the subject retains. They are leveled both being treated as data for future’s consumption. The relations of consumption define us as service-oriented subjects. We as subjects always have to compromise our subjectivity with the demands of the services offered. Life itself becomes a commodity offered as a service and immortality is transformed into subject-less sustainability. In an era of passage from a world eagerly anticipating and expecting the future to a world where future is made, where the reality has new form, awareness constitutes the starting point.